the Tampa Bay Lightning’s 25th Anniversary.

To commemorate the 2017-18 season, an illustrative Be The Thunder campaign platform that is equal parts nostalgic, sophisticated and gritty.
The visual style allowed to reflect on past triumphs, but also serendipitously honor a team that has risen to the top of the NHL, while also paying
tribute to the Bay-area fans that continue to support the team in record numbers.

Creatives
Designer: Jose Lazarte | Sr Art Director: Stephanie Morrison | Agency: Dunn&co