Snapple—NSAC campaign
In 2016, we created a year-long integrated campaign growing Snapple volume sales in the United States through paid and earned media, Snapple.com, retail in-store activation, and other marketing elements. With the strategy of encouraging America to celebrate the small, delightful moments in life. We wanted Snapple to delight your routine through an off-beat, quirky, authentic tone of voice.
We transformed the pop into a celebration of the indefinable delights in life; those rare treats. In 2017, we invite you to pop open your Snapple and toast to all the things that make us raise an eyebrow, crack a smile and say, “That’s Oddly Satisfying.”
Creatives
Art Director: Jose Lazarte | Creative Team: RCAD Class of ‘17
TV Campaign
Enjoy every oddly satisfying moment in life with an oddly satisfying ‘pop’ of the Snapple cap.
Sure, receiving a package is usually exciting enough, but admit it, sometimes popping the bubble wrap that comes with it is even more entertaining.
And who would'a thought that the pop of a Snapple cap could be the perfect Oddly Satisfying pairing to a popping situation?
It's just you and a brand-new, fresh jar of peanut butter. The perfect scoop awaits, there's only one per jar and it's all yours. Don't hold back, dig in and enjoy this Oddly Satisfying moment all to yourself.
This is an inspirational tale of man verse soft serve machine. Watch as he beats the odds to overcome the impossible, fulfilling the Oddly Satisfying miracle of the perfectly prodigious cone.
If only his family understood the struggle.
