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Acuvue—change your view

Acuvuechange your view

A print and social media campaign were we put young people front and center as they participate in the activities they love. By making the simple switch to Acuvue contacts, their performance during these activities are positively transformed. ​

Creatives
Art Director: Jose Lazarte | Copywriter: Savannah Bernson | Agency: Momentum

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In-store activation

Dual wearer mirror cling Lenticular poster

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Social media