Mommy's monster
How would you try and justify the who, what, why and how of the fur industry? Imagine looking your 5-year-old daughter in the eyes and telling her the truth about where that mink coat came from- could you..would you? This 35 sec tv spot shows how children see things differently, and through their eyes, they seek and learn from adult behavior.
Creatives
Art Director: Jose Lazarte | Copywriter: Chris Campbell | Film Crew: RCAD Film Department
The Anti-Fur Plug-in.
Feel good about where you shop. Ferg is the world’s first Search Engine Plug-In specifically designed to warn you about whether or not your favorite fashion retailers are fur free.
