Snapple—NSAC campaign
In 2016, we created a year-long integrated campaign growing Snapple volume sales in the United States through paid and earned media, Snapple.com, retail in-store activation, and other marketing elements. With the strategy of encouraging America to celebrate the small, delightful moments in life. We wanted Snapple to delight your routine through an off-beat, quirky, authentic tone of voice.
We transformed the pop into a celebration of the indefinable delights in life; those rare treats. In 2017, we invite you to pop open your Snapple and toast to all the things that make us raise an eyebrow, crack a smile and say, “That’s Oddly Satisfying.”
Creatives
Art Director: Jose Lazarte | Creative Team: RCAD Class of ‘17
TV Campaign
Enjoy every oddly satisfying moment in life with an oddly satisfying ‘pop’ of the Snapple cap.
