Smartwater keg drop
After the COVID pandemic and with a year and a half behind closed doors, it’s safe to say America is ready to let its hair down. This Independence Day takes on a new meaning, as we liberate from lockdown, and get a taste of freedom. On July 5th 2021, smartwater helped rehydrate the nation on the day when it’s needed most with the first ever Rehydration Day. We’ll get the nation back on its feet, rejuvenated, hydrated, and ready to make smart choices as they take on what’s to come for the rest of the year. Rehydration day was also the debut of smartwater-filled kegs—“smartkegs”— available only on Rehydration Day on the beaches of LA and NYC.
Creatives
Art Director: Jose Lazarte & Priyanka Pai | Copywriter: Nico Giarrano | Agency: Momentum
The experience
From smart kegs to water bottles service, every touchpoint within our Rehydration Day footprint is designed to help you rehydrate, relax and keep living smart.
